Using Segmentation for Recruiting

Hiring and retaining talents can be challenging. It is especially true when the unemployment rate is record low. As inflation continues to stay high, businesses must find ways to locate the right talents and retain them as long as possible. 

One idea that came to mind is incorporating data to help craft an effective hiring strategy. What if companies approach recruiting like marketing segmentation? For instance, I randomly picked a zip code (75252) in Dallas-Fort Worth, Texas, to explore geo data. If the business in the area is retail or service, then their employees will most likely be younger (Age under 24). However, that could be different by location. Either way, the company can find the correlations by collecting more employee data. Segmenting by age group would be just a starting point. 

Job advertising is a big market, and what if the hiring team can work with the marketing team to develop advertisements based on location? Recruiting social and aggregate platforms like LinkedIn and Indeed offer geo-targeting. Furthermore, companies like Shopify have used social media to target candidates. By understanding more about the company’s best employees (by collecting more internal data) and comparing to general attributions like workforce ratios by age, sex, and more, companies can cut costs and improve quality.